As a Creative in advertising agencies for 8 years, and at Publicis for 3, I have developed a strong experience and expertise in experiential and digital campaigns.
But before being a channel expert or industry specialist (I happened to have worked mostly on automotive industry by chance: Mercedes-Benz, Smart, Mini, Citroen, Renault….) I am overall motivated by finding the biggest ideas. This is why I get up in the morning. Finding the real solution to the brand business challenge is what I like the most. I’ve been doing this both for global and local, and happen to like both.
Beyond campaigns, I like to learn to create.
Hence I’ve started a long journey of photography mastering, and am now part of an outdoor creative collective within “Les Others” redaction, magazine for which I did several publications (expeditions, portraits, photo essays…). And more recently, I’ve started illustrations which I draw on requests (for private individuals or publications…).